The Brands That Shape Our World of Beauty
At EL SENA, we curate a diverse portfolio that brings together international prestige and contemporary lifestyle. Each brand we represent reflects a commitment to quality, innovation, and meaningful connections with the people who experience its products.
Our goal is for every consumer to discover within our brands a reflection of their identity, aspirations, and lifestyle.
Prestige
Lifestyle
Dermocosmetics
Professional
Acqua di Parma, a symbol of Italian savoir-faire and refinement, represents discreet luxury through its elegant fragrances and lifestyle products.
Acqua di Parma is much more than a fragrance brand—it is a sophisticated way of life. Its secret has always been to move forward while preserving its unmistakable DNA.
All Acqua di Parma products are made in Italy by traditional artisans, using only the highest-quality materials. They are sold exclusively through our boutiques and selected distributors.
Above all, Acqua di Parma celebrates simplicity, sincerity, and generosity.
In a constant search for new emotions, Azzaro creates its fragrances in collaboration with the most talented perfumers.
Always faithful to the mastery of perfumery, the brand enhances the major olfactory families by closely monitoring the quality of its scent trails, their longevity, and the fineness of its raw materials.
The result: unique and irresistible fragrances.
Loris Azzaro believed that “life is a never-ending summer”—bright and radiant. This joyful attitude allows the brand to stand out, guided by one motto: “Time to shine!”
This philosophy inspired a new Azzaro symbol and reaffirmed its core values: freedom, extravagance, seduction, generosity, hedonism, and brilliance.
The world of Chloé fragrances reflects a natural, free, and feminine elegance. Each creation embodies a contemporary delicacy that blends artisanal tradition with modern sophistication.
Since its founding in 1952, Maison Chloé has cultivated a distinctive vision of femininity—ethereal, spontaneous, and authentic. Chloé fragrances capture this essence through luminous, floral compositions, where high-quality ingredients such as Grasse rose reveal their full purity and character. From Paris to the rest of the world, each perfume is an olfactory expression of Chloé’s unmistakable style.
Clarins is Europe’s number one brand in skincare. More than a brand, it is a story of exceptional family success.
At Clarins, not only are unique skincare treatments created and passed down from generation to generation, but a passion for beauty and life is also shared. Clarins formulas contain more than 250 plant-based ingredients, all rigorously selected for their effectiveness and combined at optimal concentrations to reveal each woman’s beauty. Every ingredient is cultivated with strict respect for the environment to help protect the planet’s biodiversity.
With Clarins, women can be confident of finding the beauty ritual that suits them best from a wide range of options. Because every skin is different, Clarins offers multiple texture combinations to choose from—depending on age, skin type, personal preferences, or simply the season.
The world of Dior beauty is defined by a bold spirit and exceptional savoir-faire. Each Dior creation achieves this unique alchemy, striking a perfect balance between a precious heritage and intense creativity.
Since its founding in 1947, the House of Christian Dior Perfumes has always demonstrated meticulous care at every stage of production. From Grasse to Paris and the Dior Gardens, Parfums Christian Dior elevates the finest ingredients so that each creation is truly unique and helps shape its global aura.
Since its creation, Maison Givenchy has combined elegance and modernity to elevate women everywhere. Givenchy Beauty collections perfectly embody this vision of femininity through their ranges of makeup, skincare, and fragrances.
Whether classic or bold, Givenchy makeup blends vibrant colors and rich textures to bring life to every style. Floral or woody, fresh or spicy, Givenchy fragrances reveal every facet of an elegant and free-spirited woman.
Givenchy skincare, a perfect reflection of the Maison’s expertise and craftsmanship, offers an exceptional beauty ritual.
Step into the world of Givenchy Beauty and let yourself be inspired.
In 1972, the Madrid-based leather goods and ready-to-wear house Loewe launched its first women’s fragrance: L de Loewe. Originally intended to be sold exclusively in the House’s boutiques, the fragrance was such a success that the brand eventually began investing in international perfume distribution.
Forty years and ten olfactory creations later, the House introduced Solo Loewe, a new men’s fragrance that reflects Spanish culture with boldness, modernity, and sensuality. Loewe fragrances embody the Spanish spirit: elegant, refined, luminous, strong, and unpredictable, featuring floral, woody, and citrus notes. To achieve this perfect harmony, the House draws its inspiration and resources from nature.
Marc Jacobs is defined by a creative vision that blends the unexpected with youthful freshness. Each fragrance is an invitation to discover beauty in everyday life, expressed through bold design and a unique sensibility.
Since the launch of its first fragrance in 2001, Maison Marc Jacobs has captured genuine emotions and moments of joy in every composition. Iconic lines such as Daisy, with its floral heart and free spirit; Decadence, an ode to sensuality and opulence; and Perfect, a fragrance that celebrates self-acceptance and individuality, reflect a balance between innocence, sophistication, and modernity.
Marc Jacobs Fragrances carefully selects high-quality ingredients and presents its creations in bottles that are true design statements. From lush floral fields to the urban core, each perfume contributes to shaping the olfactory language of a brand that celebrates the authentic and the extraordinary.
Ballet dancer, interior designer, architecture enthusiast, photographer, art director, stylist—Thierry Mugler turned the world of luxury upside down, infusing excess and freedom into everything he created.
Mugler’s first fragrance was Angel—a scent never experienced before, built on notes of childhood memories and housed in a star-shaped bottle.
Since then, Angel has been joined by other iconic fragrances. The masculine A*Men embodies heroes who are half man, half god. Alien, the brand’s second major women’s fragrance, upholds Mugler’s tradition of luxury and extravagance and, together with Angel, ranks among the top 10 best-selling women’s fragrances in Europe. Finally, Aura invites a reconnection with one’s inner nature.
Today, Thierry Mugler’s love of architecture, taste for provocation, creative freedom, and rare intuition continue to inspire fashion and fragrance creations for the brand.
Established in 1966, the Parisian fashion house Paco Rabanne forged a distinctive identity through the synthesis of avant-garde contemporary design and radical craftsmanship.
Shortly after Paco Rabanne founded his fashion brand, the Spanish group Puig acquired the license for Paco Rabanne fragrances in 1968, launching decades of memorable perfumes under the Paco Rabanne name. Calandre (1969), a bold floral that challenged traditional perfumery, debuted that year. Its name was inspired by the chrome front grille of a Rolls-Royce, while its modern, monolithic glass-and-metal bottle drew inspiration from the United Nations headquarters in New York.
Since 1979, Air-Val International has combined creativity, innovation, and expertise to bring fragrances to life that awaken emotions. Founded in Barcelona, this perfume house has grown into an international benchmark, with presence in more than 90 countries.
With a unique focus on design and quality, Air-Val develops fragrances and personal care products for all ages, from children to adults, interpreting the worlds of iconic brands and characters that inspire joy and imagination.
Each creation reflects a perfect balance between imagination and technical rigor, taking care of every detail of the process—from the initial concept to final production. Its commitment to innovation and excellence has established Air-Val as one of the most recognized companies in the contemporary perfumery industry.
Product Lines
Air-Val offers a universe of fragrances inspired by the world’s most beloved characters and brands. From permanent lines such as Eau My BB or Eau My Unicorn to limited collaborations with Netflix, DC, and Barbie franchises, each release captures the spirit of its story and transforms it into a unique olfactory experience.
The variety of its collections is constantly renewed, adapting to trends, new releases, and cultural moments that define each season.
Dermage is a Brazilian dermocosmetics brand born from the entrepreneurial spirit of a visionary woman. Since 1978, it has combined science, innovation, and care in every formula, developed especially for Brazilian skin.
What began as a small compounding pharmacy in Copacabana has grown into a nationally recognized brand, driven by a mother’s passion and her daughter’s entrepreneurial talent. With more than 200 products in its portfolio and presence throughout Brazil, Dermage represents the strength of female entrepreneurship, uniting tradition, efficacy, and beauty in every creation.
Today, ESCADA interprets its brand values in a new and updated way: fresh glamour, sensual femininity, and modern elegance define the essence of the brand’s line.
ESCADA represents fashion designed to dress women appropriately for every occasion. The brand offers a lifestyle concept that encompasses everything from everyday essentials to red carpet moments. The ESCADA woman is naturally drawn to the spotlight and loves a feminine, glamorous, yet modern style. Each summer season, ESCADA successfully launches a new limited-edition summer fragrance.
Each year, the Arthes Group—creator of perfumes with true French tradition since 1978—develops a new selection of high-quality fragrances and cosmetics at competitive prices.
Founded in 1978 in Grasse, the world capital of perfume, Jeanne Arthes products are distributed in more than 120 countries and produced in one of the largest perfume manufacturing facilities in southern France: 12,000 m² with a daily production capacity of more than 120,000 bottles.
Jeanne Arthes offers innovative, high-quality men’s and women’s fragrances at competitive prices, all crafted entirely in Grasse.
A journey to the heart of Provence, Jeanne en Provence invites you to explore its aromas, nature, and way of life. Inspired by the Provençal landscape—its fragrant hills, flower fields, and orchards—Jeanne en Provence offers authentic and natural products.
Naturalness and sensoriality are our motto. Iconic plants and flowers from Grasse, Provence, and the Mediterranean are carefully selected for the creation of our fragrances and cosmetic lines, following the purest tradition of the master perfumers of Provence.
Explore flavor, color, and design, and find the Lip Smacker that makes you SMILE.
Since 1973, we’ve been putting smiles on lips around the world. We hope our authentic flavors, delightful aromas, and colorful products bring you happiness.
We invite you to discover Our World, explore our brand, and find your favorites.
The flavor combinations are endless—mix and match to find your own happy moment, with soft lips, a big smile, and a delicious touch of fun.
And then repeat, repeat, repeat!
Explore flavor, color, and design, and find the Lip Smacker that makes you SMILE.
Since 1973, we’ve been putting smiles on lips around the world. We hope our authentic flavors, delightful aromas, and colorful products bring you happiness.
We invite you to discover Our World, explore our brand, and find your favorites.
The flavor combinations are endless—mix and match to find your own happy moment, with soft lips, a big smile, and a delicious touch of fun.
And then repeat, repeat, repeat!
Reebok brings its sporty, performance-driven essence into the personal care universe with an active and contemporary fragrance collection. Designed for those who live in motion, lines such as Move Your Spirit, Cool Your Body, and Inspire Your Mind channel energy, personality, and attitude.
Reebok fragrances combine fresh, vibrant, and sophisticated notes for men and women who seek to forge their own path without compromise. Through modern formulas that reflect the brand’s dynamism, Reebok reaffirms its commitment to authenticity, confidence, and an active lifestyle.
SKIL (also known as Sky Is the Limit) is a bold, playful brand with no creative limits, designed for those who seek freedom of expression and want to reflect their ever-changing personality.
Each SKIL product—from body mists and fragrances to body and hair perfumes—is created to accompany you according to your mood or the moment of the day.
Collections such as Milky Way, Toxic Love, and Summer Crush offer fresh, fun, and modern scents, created for those who enjoy an urban, spontaneous lifestyle.
SKIL stands for creativity, good vibes, and authenticity. If you’re looking for a fragrance that evolves with you, adapts to your style, and expresses who you are— with SKIL, the limit is yours to set.
Ulric de Varens has been creating its own fragrances for men and women since 1981 and is one of the best-selling brands in France, Germany, and several other countries.
The brand aims to make luxury perfumes easily accessible to everyone by offering ranges at affordable prices. This reasonable pricing concept is possible because Ulric de Varens does not invest heavily in advertising; therefore, the high costs of advertising are not reflected in product prices or passed on to consumers.
The brand’s main strengths are the quality of its products and their affordable prices.
Itely Hairfashion embodies Italian elegance applied to the art of hair, blending sophistication, innovation, and professional excellence in every creation.
More than a brand, Itely Hairfashion represents a way of understanding beauty: refined, contemporary, and deeply connected to quality. Its essence lies in constantly evolving while remaining faithful to an identity built on design, research, and a passion for detail.
Each product reflects Italian craftsmanship, with formulas developed to deliver high-level results while respecting the nature of the hair and elevating the salon experience.
Above all, Itely Hairfashion celebrates elegance, authenticity, and beauty in its most carefully crafted form.
