Decades of elegance, distinction, and trust in every detail.
We create unique experiences for the world’s top brands.
“At EL SENA, we believe every brand tells a story — the story of those who create it and those who enjoy it. Our mission is to bring the best of those stories to Paraguay, inspiring well-being and creating memorable experiences for people.
We’re not just a distributor. We’re a strategic partner for international brands that trust us to grow in this market.
We support every stage of their development with a comprehensive approach — from proper distribution to in-store activations, along with marketing and social media campaigns that connect emotions with consumers.
With integrity, warmth, and passion, we work to make our brands shine in Paraguay — and to help people find in them a reflection of their desires, aspirations, and lifestyle.”
Nuestra historia
From a dream to a legacy
Since 1978, EL SENA has been part of Paraguay’s high-end perfume and cosmetics market. What began as the project of two brothers evolved into a leading company in the industry.
Over the years, we’ve added new brands, overcome challenges, and built a reputation grounded in quality, commitment, and close relationships with our clients and strategic partners.
70's
EL SENA SAC was founded in 1978 by the Chihan Salum brothers. The company began importing perfumes and cosmetics from brands like ROCHAS, PACO RABANNE, and AZZARO, quickly expanding across the country.
80's
EL SENA SAC established a strategic partnership with the prestigious brand CHRISTIAN DIOR, taking on the exclusive distribution of its three pillars — fragrances, skincare, and makeup — a commitment that continues to this day.
During this decade, we also added the renowned French brand CLARINS to our portfolio, known for its body and facial treatments developed by Jacques Courtin-Clarins.
Soon after, Parfums GIVENCHY — one of the most iconic brands within the LVMH group — arrived in Paraguay through EL SENA, starting with its fragrance line and later expanding to skincare and makeup.
90's
The portfolio expanded with ESCADA, JEANNE ARTHES, and ULRIC DE VARENS, bringing luxury closer to a broader and more diverse audience.
2000
FUSCHIA Perfumes & Cosmetics opened its first two stores — one on Calle Palma, our very first flagship store, and another at Shopping Mariscal López. Under the company name COPASA, we marked a new beginning for the beauty retail scene in Paraguay, offering local consumers an innovative assisted self-service experience, with displays aligned to the international standards of our brands.
During this same period, designer THIERRY MUGLER launched his first iconic fragrance, ANGEL, while the CLARINS GROUP entrusted us with the exclusive distribution of their brand in the country.
Later on, with the support of CHRISTIAN DIOR, we inaugurated our fifth FUSCHIA store at the exclusive Paseo Vía Allegra, introducing for the first time a dedicated space with a cabin for personalized skincare treatments.
2010
Our brand portfolio grew stronger with the addition of LOEWE, which entrusted us from Spain with the development and distribution of its fragrance line in Paraguay.
We also welcomed JEANNE EN PROVENCE, coming directly from Grasse, in the south of France — a brand that blends artisanal quality with accessible prices, expanding our offer for new consumer profiles.
With the opening of Paseo La Galería, one of the most ambitious commercial projects in the country, we inaugurated our sixth FUSCHIA store — a spacious, carefully designed location featuring two facial treatment cabins, meeting the highest international standards of service and presentation.
Following the city’s urban expansion, we opened our seventh FUSCHIA store at Pinedo Shopping, bringing us even closer to our customers.
2020
The company strengthened its structure with a highly qualified team, reaffirming its leadership and paving the way for future expansion.
our clients
